Medical SEO & Marketing To Get You More Leads & Foot Traffic

We started our digital marketing journey in 2004 before most businesses even understood what online marketing could do for them. Adrienne DeVita recalls, “I walked door to door with flyers in 115 degree heat talking with business owners about helping them increase their online presence to get more customers.” Their reply was, “We don’t need anymore business.”

19 years later and having helped thousands of people learn how to market correctly, that mentality has clearly changed.

Hundreds of clients have trusted our experts to help grow their business locally and nationwide. There are many business owners who were ready to close their doors, and our experts completely turned around their business model online, so they are thriving today.

Countless clients hired other digital marketing agencies, only to spend a literal fortune with nothing to show for it. Physicians Authority was built to specifically help doctors and the right type of patients find each other.

Our marketing agency does not take every practice as a client. Physicians Authority wants to make sure we are both a good fit, and certain criteria needs to be met.

Other marketing agencies will take as many dentists or doctors as they can. However, we pride ourselves on quality, not quantity. If we have a dentist in one town or geographic area, we will not take another dental client in the same area.

Therefore, if your competitor has already hired us, we apologize. Physicians Authority cannot work with you unless that doctor is no longer using our marketing services. Clients tend to stay with us many years. Our longest client has been with us for 11 years.

After 19 years, we haved tested what works and what does not. Our own investment includes hundreds of thousands of dollars in our own education so clients reap the rewards of our time and expertise, which helps grow your practice with the type of patients you actually want.

The first month is $4,997. This includes the set up and web development. Physicians Authority builds a custom WordPress website according to your needs. This process takes approximately 45 days to complete.

We begin marketing all other aspects listed under our Pricing page as soon as the first payment is received while we are building your custom website with content and full SEO.

On the second month, there is a low monthly fee of only #2,997 to continue implementing all of your valuable marketing strategies. We will never increase your cost once you hire us, even if the price goes up at a later date. You are locked in as long as you continue to use our services.

We require a 30-day, advanced notice via email if you no longer want to use our services since we work on your content 30 days ahead of time. Otherwise, we have a month-to-month contract for clients.

Payment is automatically billed to your credit card, which is safe and secure through our website and encrypted payment processor.

The expectation of every client is to understand staying with us for at least one year is in your businesses best interest. After that time, we have put into place so many expert marketing strategies to beat your competition, clients do not want to leave.

The most successful clients understand that the one-year guideline is important for both of us, since we do not control the indexing of the major search engines.

The first noticeable increase is seen after the 90-day threshold due to Google’s own algorithm updates. Google updates their databases at a certain time the last few days of each month, and websites see this at the 90-day mark. It continues to increase exponentionally each month thereafter with our content, backlink, and social media strategies.

Clients must focus on getting reviews on Google and Yelp. Reviews are the cornerstone of a business today, and the practice must work on getting reviews from their patients. When we bring up your rankings, the reviews they see will help bring in more patients Physicians Authority targeted through many successful strategies.

We can make custom postcards with QR codes staff can hand out to patients during their visit.

We also ask each practice to send us real pictures and videos so we can use them to increase brand awareness of the doctors and staff. This resonates with potential new patients who love seeing the personality and atmosphere of the practice. These are simple, fun picures and videos staff can take with their cell phones and email our staff.

We can purchase stock photos, but they do not convert nearly as well as your own office’s pictures and short video clips we optimize and rank on Google.

Our Websites Include:

* SSL – Secure Socket Layer Certificate
* Consultation Forms are Encrypted
* Robust Hosting Provider with Secure Data Backups
* Automatic Logoffs

– The client’s office must ensure they limit access of patient information to only authorized staff.

– We do recommend a third-party HIPPA compliant company for patients to fill out health information questionnaires that go directly to the practice. Physicians Authority can make the best recommendation based on your practice’s specific requirements.

Answer

Data is at the forefront of everything we do. Using specialized software tools ensures we keep abreast every single day of a client’s rankings.

We also work directly with staff members who track where each new patient comes from online, which helps us strategize via Google Ads and Bing with paid ads.

We use some of the top tools in the industry, which includes a few of the following:

• SEMRush
• Ahrefs
• SpyFu
• Moz
• Screaming Frog
• Google Search Console
• Google Analytics

We don’t use contracts! Physicians Authority does require a 30-day, written notice to cancel since we work on your following month’s content and preparation the preceding month.

A guarantee is provided by Physicians Authority for practices that have a physical location where patients or clients visit for services. Within the first 90 days, the office will be ranked on Page 1 of Google for at least 3 keywords that were not previously on Page 1 before our services commenced. Should this not be achieved, the fourth month of our services will be offered at no cost to the client.

Clients tend to remain with us for years. By the end of the first year, it can be expected that thousands of keywords will have been ranked, attracting the desired patient demographic to grow the practice.

Once the order is received, an email will be dispatched to connect with all relevant accounts and collect the required information to commence the process.

The website’s design will be initiated by our team, along with the incorporation of any supplementary services requested by the client. Continuous communication will be maintained throughout this stage to ascertain that the site meets the client’s expectations and needs.

Upon completion of the website’s preparation for launch, notification will be provided through email or a phone call, enabling the client to examine and give their final consent.

After the client’s absolute satisfaction, the website will be made available for their clientele to view.

Physicians Authority is committed to assisting your business in generating leads progressively by employing top-tier search engine optimization strategies, crafted, and executed by industry-leading SEO professionals. The outcomes may differ based on factors such as competition, local geographic area, referral traffic sources, the utilization of Google Ads, link equity, and others.

We want our clients to understand the factors Google takes into consideration while we work to bring in more quality patients to your practice.

The time it takes to rank organically on Google can vary significantly depending on several factors. Generally, it can take anywhere from 3 to 6 months or even longer to achieve desirable organic rankings for your targeted keywords. However, it’s important to note that this is only a rough estimate, as the actual time required can differ based on the following factors:

Competition: The more competitive your industry or niche, the longer it may take to rank organically. High competition means you’ll be competing with numerous other websites for the same keywords, which can slow down your progress.

Keyword difficulty: Ranking for highly competitive keywords can be challenging and time-consuming. It’s often more effective to target long-tail keywords or less competitive terms initially, as they typically require less effort and time to rank.

Website age and authority: new websites typically take longer to rank organically compared to well-established websites with a strong domain authority. Google tends to trust and favor older, more authoritative websites, giving them an advantage in the ranking process.

Quality and relevance of content: Creating high-quality, relevant, and engaging content is crucial for achieving better organic rankings. Consistently publishing valuable content that resonates with your target audience can help improve your website’s visibility and ranking over time.

On-page and off-page SEO factors: Properly optimizing your website’s on-page elements, such as title tags, meta descriptions, and URL structure, along with off-page factors like backlinks, social signals, and local citations, can influence how quickly your website ranks organically.

Google algorithm updates: Google regularly updates its search algorithm, which can impact your website’s ranking. Staying up to date with the latest SEO best practices and adapting your strategies accordingly is essential to maintain and improve your organic rankings.

In summary, achieving organic rankings on Google can be a lengthy process that requires consistent effort and adherence to best practices. While the timeframe may vary, focusing on creating valuable content, optimizing your website, and building a strong online presence can help improve your chances of ranking organically on Google.

This is what Physicians Authority has been doing for clients almost 20 years!