Revitalizing Dental Practices: A Winning Medical Marketing Strategy Case Study

Lakefront Family Dentistry struggled with ineffective marketing strategies, despite hiring three different SEO companies. Physicians Authority stepped in and helped them achieve unparalleled success, resulting in over $5 million in revenue over 11 years and enabling Dr. Hauser to sell half his practice and enjoy more time off years earlier than he anticipated.

Lakefront Family Dentistry had previously hired three different SEO companies in hopes of improving their online presence and attracting more patients.

The websites that were created at that time were antiquated and lacked any incorporation of SEO techniques. Consequently, they failed to rank for any keywords or generate traffic to the site.

Unfortunately, none of these companies delivered any significant results, leaving the dental practice feeling frustrated and unsure of their next steps.

Dr. Hauser, the practice’s owner, was searching for a solution that would not only improve his online presence but also bring in high-quality leads that met his specific requirements.

One of the antiquated websites built by another dental marketing company can be viewed right below. This site had no SEO or traffic at all for the dental practice after investing thousands of dollars.

Physicians Authority began by conducting a thorough analysis of Lakefront Family Dentistry’s existing marketing efforts and identifying areas of improvement. They reviewed the competitive landscape and designed a custom marketing strategy that included a streamlined process and incorporated all-new SEO elements to attract high-quality leads that aligned with the practice’s goals.

The team at Physicians Authority conducted extensive research to understand the competitive landscape within the dental industry, particularly in the local area. This insight allowed them to develop a comprehensive marketing plan that would differentiate Lakefront Family Dentistry from competitors and position them as a leading provider of dental services and advanced dental technology using CEREC in-house for same-day crowns and porcelain veneers in just two to three visits.

Physicians Authority implemented a streamlined process to make the most of the dental practice’s marketing efforts. This included designing a custom WordPress website, providing secure website hosting, ongoing content creation, and managing social media and online business listings. The seamless integration of these services allowed for efficient execution and a cohesive online presence.

This was our first custom website for Dr. Hauser and it converted very well. It was very personal, which is important when promoting your practice. He made sure to have professional photographs taken that we could optimize, which in turn brought in many new patients each month.

To attract high-quality leads that met Dr. Hauser’s requirements, Physicians Authority introduced innovative SEO elements tailored to his private dental practice. By optimizing the website and content for relevant keywords related to his services, the practice’s online visibility significantly increased substantially, leading to higher search rankings and a more targeted audience over all of his local competitors.

As time changes, so do websites. Dr. Hauser approved a fresh, newer looking dental website and it was more in line with what people wanted online today.

Rankings and new patients continue to increase, and many months, 40-50% of all new patients come from online through various dental marketing strategies that work!