Lakefront Family Dentistry struggled with ineffective marketing strategies, despite hiring three different SEO companies. Physicians Authority stepped in and helped them achieve unparalleled success, resulting in over $5 million in revenue over 11 years and enabling Dr. Hauser to sell half his practice and enjoy more time off years earlier than he anticipated.
6,000
The newest website version is ranking for over 6,000 dental keywords on Google.
35-45%
New Patients Average 35-45% from Online Strategies Each Month.
40-50%
Our Google Ads Setup and Daily Management Brings in 40-50% of New Patients Each Month.
$5M
Over the Past 11 Years, All Online Medical Marketing Strategies Have Brought in Over $5M in Revenue to the Dental Practice.
I have spent many years and lots of wasted money trying to market my dental office in the online market.
After speaking with the CEO, Adrienne DeVita, I soon realized how ineffective my current online marketing strategy was. I was paying a company a lot of money for absolutely nothing in return.
Adrienne has unbelievable knowledge and understanding of the SEO market. In a very short period of time, my business gained solid rankings on Google, Bing, and Yahoo and she has been able to maintain them. She was able to increase our revenue from online sources in only a few weeks, and I made my money back in just 6 weeks. I continue to hire her for unique content and optimization, as well as my social directory listings to bring my rankings up for many keywords in the #1 position.
She is a very dedicated and passionate person and will go the extra mile to make sure she has created the best possible opportunities for your business. I strongly recommend Adrienne and her vast expertise with Search Engine Marketing to build your online marketing strategy from the ground up. Her team is extremely professional and delivers results!
The Challenge
Lakefront Family Dentistry had previously hired three different SEO companies in hopes of improving their online presence and attracting more patients.
The websites that were created at that time were antiquated and lacked any incorporation of SEO techniques. Consequently, they failed to rank for any keywords or generate traffic to the site.
Unfortunately, none of these companies delivered any significant results, leaving the dental practice feeling frustrated and unsure of their next steps.
Dr. Hauser, the practice’s owner, was searching for a solution that would not only improve his online presence but also bring in high-quality leads that met his specific requirements.
One of the antiquated websites built by another dental marketing company can be viewed right below. This site had no SEO or traffic at all for the dental practice after investing thousands of dollars.
The Strategy
Physicians Authority began by conducting a thorough analysis of Lakefront Family Dentistry’s existing marketing efforts and identifying areas of improvement. They reviewed the competitive landscape and designed a custom marketing strategy that included a streamlined process and incorporated all-new SEO elements to attract high-quality leads that aligned with the practice’s goals.
Reviewing the Competitive Landscape
The team at Physicians Authority conducted extensive research to understand the competitive landscape within the dental industry, particularly in the local area. This insight allowed them to develop a comprehensive marketing plan that would differentiate Lakefront Family Dentistry from competitors and position them as a leading provider of dental services and advanced dental technology using CEREC in-house for same-day crowns and porcelain veneers in just two to three visits.
Building a Streamlined Process
Physicians Authority implemented a streamlined process to make the most of the dental practice’s marketing efforts. This included designing a custom WordPress website, providing secure website hosting, ongoing content creation, and managing social media and online business listings. The seamless integration of these services allowed for efficient execution and a cohesive online presence.
This was our first custom website for Dr. Hauser and it converted very well. It was very personal, which is important when promoting your practice. He made sure to have professional photographs taken that we could optimize, which in turn brought in many new patients each month.
Improved SEO Elements
To attract high-quality leads that met Dr. Hauser’s requirements, Physicians Authority introduced innovative SEO elements tailored to his private dental practice. By optimizing the website and content for relevant keywords related to his services, the practice’s online visibility significantly increased substantially, leading to higher search rankings and a more targeted audience over all of his local competitors.
As time changes, so do websites. Dr. Hauser approved a fresh, newer looking dental website and it was more in line with what people wanted online today.
Rankings and new patients continue to increase, and many months, 40-50% of all new patients come from online through various dental marketing strategies that work!
Physicians Authority – the Health Pro Marketing Architects for Doctors.
Empowering Practices, Engaging Patients: Unleash Your Practice’s True Potential